Now Jassy will have to take heat from Congress and regulators not only as Amazon's CEO, but also as the owner of the decision to take Parler offline. 6, for not moderating content calling for violence. But his words took on new meaning this year when AWS suspended cloud hosting services to Parler, a social media platform used during the Capitol riot on Jan. Jassy was addressing concerns that law enforcement would abuse its facial recognition technology. "If there's any kind of documented proof of people misusing the technology," he said, "we will suspend people's ability not just to use the technology but to use AWS." In the same Frontline interview, Jassy alluded to this power. Technically, AWS could also take a lot of the internet offline. AWS commands more than a third of the cloud market. Then there's Amazon's ability to control what exists on the internet. "It's part of the movement of organizations trying to have a positive role in society, rather than just being there to generate shareholder value." "It seems that there is a groundswell of organizations starting to take these more public stances," Schloetzer said. Still, the incoming CEO likely won't have to give up his political stances, he said. Jason Schloetzer, a professor of business administration at Georgetown University, said Jassy will have to take a diplomatic approach as the face of Amazon. Bezos has been less vocal on political issues, and it isn't clear whether Jassy will be able to express himself so freely now that he'll be the face of Amazon. As Business Insider pointed out, he tweeted in support of a US Supreme Court decision upholding employment protections for LGBTQ workers and decried high incarceration rates in the US, and he highlighted the injustice of the murders of Ahmaud Arbery, Breonna Taylor and George Floyd during an AWS re:Invent keynote address. Jassy has also been outspoken on political issues. Regulators are particularly concerned about Amazon's private label business and its potential ability to unfairly undercut other retailers on its platform with cheaper competing products. Watch this: Jeff Bezos steps down as Amazon CEO after building an empire
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